On the morning of April 19, China Haisum's 2024 Publicity, Ideology and Cultural Work Conference was held in Beijing. The conference conveyed the learning of General Secretary Xi Jinping's important instructions on publicity, ideology and cultural work, summarized the company's publicity, ideology and cultural work in 2023, and deployed key tasks for the current and future period. Members of the company's leadership team, department heads at the headquarters, main heads of various business units, and the secretary of the Discipline Inspection Commission attended the meeting.

At the meeting, Chen Rongrong, Deputy Secretary of the Party Committee and President of the company, led the learning of General Secretary Xi Jinping's important instructions on publicity, ideology and cultural work. Sun Danlin, Deputy Secretary of the Party Committee and Secretary of the Discipline Inspection Commission, gave a publicity, ideology and cultural work report titled Grasping the Main Tone, Gathering Positive Energy, Uplifting Spirits, and Providing Strong Spiritual Power for the Construction of an Excellent Technology-oriented Engineering Company. Main heads of the four operating units, including CEC, GDE, Nanning Branch and Beijing Branch, shared and exchanged their work highlights, problems and deficiencies, and their work ideas for the next stage.

Zhao Guoang, Secretary of the Party Committee and Chairman of the company summarized the conference in his speech. Zhao pointed out that the company's 2023 publicity, ideology and cultural work mainly focuses on learning, promoting and implementing the spirit of the 20th National Congress of the Communist Party of China, followed by making use of the company's 70th anniversary celebration, promoting the main theme, strengthening positive energy, transmitting good reputation, providing strong political guarantees for the high-quality development of the company, consolidating strong spiritual strength, and creating a good public opinion atmosphere. In addition, strengthening theoretical armament to consolidate political and ideological consensus; sing a resounding melody to concentrate the efforts of cadres and workers; enhancing brand communication to highlight the corporate image of "contributing a better life through smart engineering"; deepening the creation of civilization to enhance the spiritual drive for high-quality development; strengthening the implementation of responsibilities to strengthen the ideological security defense line.

Zhao emphasized that it is important to follow the following aspects to do a good job in the company's publicity, ideology and cultural work in 2024:

First, fully understand the new situation, new tasks, and new requirements of publicity, ideology and cultural work in the new era. Always regard the study, promotion, and implementation of Xi Jinping's socialist ideology with Chinese characteristics for the new era as the primary political task, adhere to the principle of practice after learning, and promote the deepening and implementation of theoretical learning. Grasp the practical requirements of studying and implementing the spirit of the 20th National Congress of the Communist Party of China, and the mission and tasks of central enterprises in the new era and new journey, adhere to the principle of practice after learning, and promote the deepening and implementation of theoretical practice.

Second, adhere to positive publicity, boost confidence, and enhance the cohesion and centripetal force of publicity, ideology and cultural work. Vigorously promote the company's adherence to party building leadership, act to deepen and enhance the reform of state-owned enterprises, solidly promote industry rejuvenation actions and future actions, and promote practices of high-quality development, and tell the stories of Haisum. Build and utilize various communication platforms, make good use of the company's website, WeChat official account, video account and other mobile platforms, give full play to the advantages of the media matrix, and voice actively, authoritatively, skillfully and cautiously.

Third, adhere to value guidance, and enhance the infectiousness and appeal of publicity, ideology and cultural work. Strengthen the cultivation and creation of civilized units, continuously improve the quality of spiritual civilization work, and continue to promote the improvement of spiritual civilization construction. Implement Poly Group's "14th Five-Year Plan" brand and cultural construction planning, optimize and upgrade the "unity, diversity" parent-child cultural system, and continue to promote the improvement of brand culture construction. Build a visual image recognition system with unified elements, standards and norms, to further leverage the role of corporate brand image shaping.

Fourth, take the initiative to lead, distinguish between right and wrong, and enhance the initiative and combativeness of publicity and ideological work. Firmly grasp the leadership of the party in ideological work, and maintain a firm stance on political direction, public opinion orientation and values. Strengthen the management of various ideological positions, attach great importance to the Internet as the main battlefield and frontier of ideological struggles, strengthen the monitoring, early warning and analysis of public opinion, and prevent serious ideological incidents and opinion whirlpools.

The conference was held in a combination of "on-site + video" format. Personnel from various levels of party and mass organizations, publicity, and brand work departments participated in the conference at sub-venues.